Kli Capital’s recent investment in Prograd, a task-and-learning marketplace focused on financial empowerment for Gen Z, represents a commitment to innovation, social impact, and growth potential. Here's why Prograd captured our attention and why we believe it’s positioned for success:
Addressing a Dual Market Need
Prograd tackles two critical issues:
The lack of financial literacy—affecting 60% of the global population.
Enterprises’ struggle to engage Gen Z, one of the most influential yet elusive demographics.
Prograd empowers users to “Learn and Earn,” blending financial education with tasks that generate real income. Users engage with surveys, product testing, and skill-based activities while gaining knowledge to make smarter financial decisions. For enterprises, Prograd offers a unique opportunity to access high-quality, engaged Gen Z insights.
Enterprise Data Partnerships
A standout feature of Prograd is its ability to deliver actionable, targeted data to corporate partners. Unlike generalist platforms, Prograd’s focus on Gen Z ensures relevance and precision, making it invaluable for companies looking to decode this generation’s behaviors and preferences. They agglomerate tasks from multiple different sources, allowing them to collect a highly rich dataset of user behaviour across multiple tasks.
This strategy has already resulted in significant enterprise wins:
40+ partners onboarded, with over 50 in the pipeline.
Superior user engagement and data quality have led enterprises to increase spending on Prograd within six months, showcasing the platform’s ROI.
By acting as both a marketplace for tasks and a high-value data provider, Prograd uniquely aligns its success with its users’ and partners’ outcomes.
Impressive Traction
Prograd’s growth is nothing short of remarkable:
500,000+ users, a 6x increase in just 12 months.
Double the market average 12-week retention rate
With users earning well above minimum wage, the platform has built a loyal user base, while enterprises report better returns on Prograd-led campaigns than alternative sources.
Operating in a Perfect Storm of Market Trends
Prograd capitalizes on three converging market forces:
The booming gig economy, forecasted to reach $455 billion globally by 2023.
Rising demand for financial education, driven by economic uncertainty.
The need for Gen Z engagement, as enterprises increasingly prioritize this demographic.
This alignment positions Prograd as a market leader in a rapidly growing space.
A Mission-Driven Team
Led by Gen Z founders Ethan Fraenkel and Marco Logiudice, Prograd’s team combines personal experience with deep expertise in finance and technology. Supported by advisors who had senior roles at Barclays and Kantar, the company is uniquely equipped to execute its vision of financial empowerment.
Looking Ahead
Prograd represents more than an innovative platform; it’s a movement to redefine how young people earn, learn, and engage with their financial futures. By bridging the gap between individuals and enterprises, Prograd is creating a win-win ecosystem.
We’re proud to partner with Prograd as they scale their mission of transforming financial literacy and helping businesses better understand Gen Z. This is just the beginning, and we’re excited to help them grow.
Kli Capital <> Prograd
We are thrilled to announce our investment in Prograd and have full conviction that they will lead the way as a premier task and learning marketplace - we look forward to supporting Ethan and Marco as they bring this vision to life. Learn more about Prograd on their website, and follow Ethan, and Marco on their journey.
Comments